Email Marketing

The promotion of products or services via email.

Download Brochure
Client Access
Sitemap
Resources

Knowledge Centre

Website Marketing
Website Promotion
Search Engine  Marketing
Website Rankings
Website Optimisation
Sponsored Listings
Search Engine
Optimisation
Search Engine
Optimization
Emarketing
Email Marketing
Internet Marketing
Pay Per Click
Google AdWords
Overture Site Match
Overture Precision
Match
Content Management
Systems

Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.

opt in email marketing

Email that is explicitly requested by the recipient.

The definition of opt-in email has been a matter of intense debate.

" single opt-in" vs. "double opt-in"

The term single opt-in simply means that actions were taken to sign up for the email in question. The term double opt-in means that the subscriber has actively confirmed their subscription, typically by responding to an automatically-generated message sent to the email address. Proponents of double opt-in may not actually use that term, as they feel any email labled "opt-in" must be verified.

Permission Marketing

Marketing centered around obtaining customer consent to receive information from a company.
Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers."
Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.

SPAM Act

The CAN-SPAM Act is a new anti-spam law that sets national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. The bill's full name is the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003."
The bill permits e-mail marketers to send unsolicited commercial e-mail as long as it contains: an opt-out mechanism, a functioning return e-mail address, a valid subject line indicating it is an advertisement, the legitimate physical address of the mailer. The bill includes many other provisions, such as the formation of a national do-not-spam list, and the prohibition of certain email address collection methods.

enewsletter

My advice for now is to continue publishing an e-newsletter. If you’re sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs, such as AOL.

Of course, don’t forget to link back to your blog through each issue of your e-newsletter. You’ll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace “newsreaders,” then don’t mention this downloadable software to them. And don’t scare them with the term RSS. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to “visit” often for updates between issues.

At the same time, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that’s clogging the regular issues of your newsletter and making it less effective.

Site Map

© Copyright 1999 - 2006 SEO - Search Engine Optimisation
All Rights Reserved - Privacy Policy

Our People
Our Partners
In the Press

Did you know?

More than 80% of
people online use
search engines
to find sites

49% of online
purchases originate
from search engines

Searching is the
second most popular
internet activity to email