Search Engine Optimisation

SEO for the Australian Market

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The main search engines in Australia are Google, Yahoo, Ninemsn with Sensis an interesting new player on the scene, having bought Looksmart technology.

One of the key things to note in the Australian market is the different spelling versus US sites; Optimisation or Optimization for example. The US is a huge online market and Australia much smaller but we are certainly early adopters of new technology.

The same rules apply as per other markets, with Google still being the hardest engine to achieve high rankings in.

For your next online promotion talk to a consultant at SEO.

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More than 80% of
people online use
search engines
to find sites

49% of online
purchases originate
from search engines

Searching is the
second most popular
internet activity to email