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The place to start is the major search engines, but its a needle in a haystack how will your site be found? There is that famous concept 'start with the end in mind' so; what are the goals for your campaign? Do you want lots of traffic, what do you want these visitors to do when they arrive? At SEO we specialise in search engine marketing ie; making sure your site is found, ensuring it will convert users to clients and INCREASING SALES!

There are many ways to draw traffic to your online promotion, including 'organic or natural search' and via pay per click (PPC, buying traffic from the search engines). 'Organic' search is just a beautiful thing, the end user types in a keywpord/phrase that relates to your business and bang up comes your site and in comes the traffic!

WRONG what makes you think your site will come up??? How many competitors are there for your 'phrase'? Lets go to Google.com and type in 'website marketing', WHOA there are 6,940,000 competitors, what is so special about my site that will make it rank in the top 5????? Well then you need to start to talking content, keyword strategy, meta data, keyword density, link popularity the whole nine yards. Read more about search engine optimisation here.

If you want some instant traffic the Google Adwords will deliver you leads in minutes, but at a cost per click. The other major player here is Overture, this area is a cool part of online marketing you can use these products to work out what works , and what does not! For more on pay per click go here.

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More than 80% of
people online use
search engines
to find sites

49% of online
purchases originate
from search engines

Searching is the
second most popular
internet activity to email