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Something that lacked in the turn of the centuries Dot Com bust was website promotion. The impression was that you could build a 'pretty' website put it online and all of a sudden you would be drowning in traffic. Go and tell that to the 1,000,000 other sites out there trying to do the same thing!

SO your marketing budget is $250,000 and that ad in a particular magazine is going to cost $25,000, what return will that give me? Well you will probably never know ... on the other hand everything on the internet is infinitely measurable! You can understand your ROI every step of the way, with the dollar spend directly related to the end result. If you spend $5,000 'optimising' your site in a field with 10,000,000 competitors you better have tons of relevant content and lots of links coming in or else nothing will happen. So whats my point, STRATEGY, market analysis why do my competitors rank so well, what have they got I haven't? What are the keywords/keyphrase end users are actually typing in to look for your business? Welcome to the world of algorythms and constant moving of goalposts, I love my job :) You need some smarts, patience and content +++

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to find sites

49% of online
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from search engines

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